Using Video Advertising To Increase Brand Awareness
If I showed you a simple swoosh symbol, would you recognize the brand? Absolutely, its Nike. How about a red soda can? Obviously Coca Cola. And a silhouette of a polo player on a horse? Of course - Polo. What do all these have in common? You and the fact that you recognize them just from a brand logo. This type of brand recognition is what other companies dream about and envy. How did these companies get to where they are? How can other companies get to same place? Business video advertising is the way to go - Here is why:
Business video advertising makes brand awareness easy for the viewer.
As a consumer, I do not want to have to work to see an advertisement. What does this mean? I am not going to click through several pages, read for several minutes, or have to scroll to the bottom of the page. Sorry. It's just not going to happen. That's just one of the reasonsusing a personal illustrationthat business video advertising is so much more engaging. It's so easy. Is a video coming? All I do is sit there and soak it in. It makes it easy for the viewer, who is your advertising target, to simply absorb the advertisement. This will also make it easier for the advertiser to cover the consumer in a deluge of brand awareness.
Business video advertising makes brand awareness compelling for the viewer.
I have a confession to make. Maybe this will sound bipolar, but I have a love/hate relationship with the Geico gecko. I can't stand himhis arrogance, his self-consumed wittiness, and his strange little smile. But at the same time, I feel like I have to watch every ad I see with him. Why? Because I just have to know what is coming next. I want to hear that accent again. It's like that with business video advertising. You may not have a gecko to sport your style, but you do have a continuing theme (translation: brand) to present to a viewer. You want to create a sense of compelling anticipation, about the life of a key character in your advertising schema, about the suspenseful progression that a video creates. Business video advertising takes your brand and makes it interesting, and compelling. And that, in short, makes your advertising dollar go a lot farther.
Business video advertising makes brand awareness information-intensive for the viewer.
One of the goals in advertising is to furnish the potential buyer with information. The more knowledgeable the consumer is about the purchase, the better they will feel and the more likely they are to make the purchase. Videos provide that perfect level of knowledge. Videos are information intensive. There is only so much you can say in 140 characters or less. There is actually quite a bit you can say in twenty seconds or less. When you combine the power of the spoken word, written word, music, motion, pictures, imagery, and pathos, and roll it all up in a slick few seconds of powerful videoyou are nearly guaranteed an increased level of brand awareness. People crave information, and when you provide it to them through a video, their perception of you, i.e., your brand, increases.
Not every brand is going to have the longevity and household status of Coca Cola. (There are those that actually use the brand to decorate).) But you can be successful by tapping into the culture's most prevalent means of advertising, and boosting your brand as a result.
Scott Duglase's job in the marketing industry gives him a deep knowledge of video ads as well as the power of
web video advertising. By using SpotXchange's advanced but simple real-time advertisement campaign management tools, advertisers can load, target and launch their video ad campaign in mere minutes. Discover the benefits of the largest online
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Article Source: ArticlesBase.com
